Nestlé seeks to impress consumers with its explicit product information. The Swiss-based food company also wants to differentiate itself from archrivals, Mars, who hide nutrition information in the turnover of packages. A favourable fact is that a pack of Kit Kat bar (consisting of four separable blocks) has fewer calories than a Mars bar.
Does this Nestlé effort work? In other words, can Nestlé entice Mars lovers away from indulging in their favorite bars to enjoying healthier Kit Kats? Quite doubtful. Mars fans pick up Mars because they cannot resist the temptation of thicker chocolate-coating, nougat and caramel. Calories do not count.
Another thing is that even if Mars lovers manage to try a Kit Kat instead of their beloved snacks, it does not mean that they escape from gaining sugar and fat anyway. Fewer calories do not equal no calories!
